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Neue Berliner

A modern look for a new generation of insurance: For “Neue Berliner,” we developed a bold, digital corporate design that combines Berlin flair with fresh dynamics. Inspired by the iconic TV tower, a clear logo with high recognition value was created – accompanied by a strong color palette of black, white, and a striking pink-red.

2017
#Branding, #CD, #Logo, #motion

Element Insurance AG

We wanted a design that reflects our vision as a modern insurance company – fresh, clear, and unmistakable. The result exceeded our expectations: an appearance with attitude that fits us perfectly and works everywhere – both digitally and analog.

Sascha Herwig

Board Member

The design concept focuses on clear shapes, rounded lines, and strong contrasts to convey both trust and modernity. The striking color palette – featuring a prominent pink-red as the central accent – ensures recognizability and energy. Dynamic logo animations bring movement to the digital space and bring the brand to life. The visual system is modular and therefore extremely flexible: it works just as well on business cards as it does on posters, websites, or digital advertising materials. Rounded design elements reference the iconic Berlin TV tower, creating a subtle connection to the location and the brand’s identity. The result is an appearance that radiates energy, shows character, and clearly stands out from the competition.

“For me, collaborating with ANTI ANTI is far more than traditional design craftsmanship. It’s a constant creative exchange driven by interdisciplinary thinking. No matter how complex the problem—the studio delivers solutions that are strategically sound and visually bold. For years, they’ve been my first choice for projects that demand character and a sharp edge.”

Kai Mertig
, Copywriter & Concept Developer, BurningPen

“ANTI ANTI Studio managed to translate my professional attitude into a visual concept that conveys both elegance and trust. They find creative ways to stand out in a modern way, even in a traditional field, without sacrificing the necessary professionalism. A partner who truly understands what a strong brand identity is all about.”

Dr. Sascha Martin
, Lawyer & Tax Consultant

“Partnering with ANTI ANTI Studio has been a real asset for us. The team finds creative solutions for the representation and communication of highly complex political topics—delivering a look that is modern and bold without losing the necessary objectivity. A partner who thinks ahead and brings our content visually straight to the point.”

Jana Faus
, Managing Partner, pollytix strategic research gmbh

“The collaboration with ANTI ANTI Studio was straightforward and highly professional from the very beginning. Tasks were implemented quickly, challenges were met with a solution-oriented approach, and complex content was translated into powerful visuals. We were particularly impressed by their sense of design, structure, and our brand. A reliable partner who thinks ahead and delivers results.””

Dr. med. Isabel Schellinger
, Co-Founder & Co-CEO, Angioluitons

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